The competitive landscape in which Atly is targeting is fairly expansive, and includes the big guns of the social sphere such as Instagram, Facebook and Reddit, which can be used to find recommendations and places to go - however, such platforms were not designed primarily with location use-cases in mind.
“We also plan to roll out more features focused on giving creators additional ways to monetize their maps in a seamless and native experience.”Įxample subscription community in Atly.
“Creators will be able to charge for access to subscription-only maps, generating revenue for both Atly and the community manager,” Maslansky said. And it’s this behavior that Atly is looking to capitalize on by introducing subscription-based communities. So far, Maslansky said that some users have “feature-hacked” the platform by setting their maps to “unlisted,” and then offering private links to users who pay to join - this may be through PayPal or Patreon. And this is where it sees some revenue potential, by charging the community managers themselves for tools to help monetize their maps.
But the gargantuan elephant in the room here is how, exactly, does Atly plan to monetize?Īccording to Maslansky, Atly is not generating any revenue itself yet, but some of its users are already earning by “gating their community” to paid members. On the surface, it’s fairly notable that a consumer company such as Atly has raised money in the current climate, with the lion’s share of its $18 million cash injection coming just five months ago. The funding came from Target Global, Tal Ventures and FKA Brands, and will be used to bolster its product as it officially launches after some three years in open beta.Ītly is also introducing a handful of new features, including pins with numbers to show how many recommendations they have received from the community, while it’s also gearing up to launch new community management and monetization tools this coming quarter, giving a first glimpse into how Atly is planning to commercialize.īrunches & Lunches map. The company closed a $1.25 million seed round in 2019, followed by a hitherto undisclosed $16.75 million Series A five months ago. user base further on an individual city-by-city basis,” Maslansky said.
However, most of these users are in the U.S., with New York in particular a hot-bed of activity, though it’s now looking to ramp up activity in other key locations. Atly was previously known as Steps until a rebrand a few weeks ago, and from its very early incarnation in 2019, Maslansky said that the app has accumulated more than 120,000 members, who have created some 6,500 map-centric communities.
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